Friday, April 4, 2014

Calvin Klein - One of the most recognized fashion brands in the world

Klein started his company in 1968, a coat shop with a childhood friend. Legend has it that a buyer from the now-defunct high-end department store Bonwit Teller accidentally stumbled into Klein's workroom in 1969, after getting off on the wrong floor. Within a week, Klein had his first $50,000 order. And there has been no turning back eversince.
 
Personally I love CK. I have never walked into a CK store and come out empty-handed. Never. The label just traps you with their stylish wears, great fit, superb quality - making it a perfect value-for-money brand to invest in. It is a must -mention that their denims fit like a dream.
 
Apart from jeans, the brand has expanded into, inner-wear, sportswear, semi-formals, fragrace, bags, eyewear, footwear and watches. Yes, these are a number of things waiting to receive you if you walk into a CK store.
Their sportswear collection is great and I loved their bags too. I invested in their footwear & bags and they are going strong as ever. Their footwear has the most comfort-fit.
If you find their costs high, step into their stores during the sales. With some luck and good searching abilities, you might just be able to grab your choicest of denims or accessories. Better still, go to the online shopping sites and try your hand at purchasing the label there at good discounted prices. Trust me, you won't be disappointed.
 
I have always found their ad campaigns very captivating. While we are surrounded by spring and spring colours, whilst all labels are promoting their spring collection through the choicest of colours, CK brings out their "Spring 2014 Calvin Klein Jeans" campaign in Black & White, shot in the ever colorful New York.






Another very captivating photo of a private dinner in Basel, Switzerland, hosted by Calvin Klein Watches & Baselworld 2014 Jewellery fair.









P.S. - Looking for a pair of white denims this summer? CK is one of those few labels that knows how to get the shade and colour of their white denims right, each time.


 

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